The Digest: News Corp challenges Buzzfeed in video & B2B marketing tools

All the news that’s fit to click. Week of 4th May, 2015

OH NO. SEO?68 SEO Content Tools, Trends, and Tips for B2B and B2C Brands. Thirty-nine percent of those in B2B marketing cite SEO rankings as a key metric. Similarly, 62% of B2C marketers monitor website traffic and 39% view SEO rankings as important metrics.BUZZ OFFNews Corp quietly launches viral video website Internet Action Force as challenger to Buzzfeed. News Corp has used to the Digital Newfronts event in New York to launch a “buzzworthy” viral video challenger to sites like Buzzfeed.TECH INDUSTRY IN MOURNINGDave Goldberg, SurveyMonkey CEO, Dies Unexpectedly. Silicon Valley and the tech world is mourning the sudden death of Dave Goldberg, a long time entrepreneur and investor, CEO of SurveyMonkey, husband of Facebook COO Sheryl Sandberg, a father and friend to many.BALL + MONEYNBA MVP Award: Stephen Curry's Brand, Marketing Worth Could Rise With Award. Golden State Warriors point guard Stephen Curry is in a position to receive an especially large increase in marketability for a number of reasons.CAMPAIGN #INSPO6 Recent Marketing Campaigns That Were Pretty Awesome. In November Airbnb launched a short animated film aligned with two themes: the 25th anniversary of the fall of the Berlin Wall and a traveler-inspired story of “belonging anywhere.” THE POWER OF INFLUENCEThis Week in Content Marketing: The New Media Model Will Include Selling Products. Influencer marketing is on the rise according to Joe Pulizzi, but many marketers are still not approaching it correctly.CONTENT CONUNDRUMWhy Are So Many Content Marketers Failing? Content marketing is not a simple linear progression of finding your content, reading your content, and converting to a lead. It is rather an iterative process of finding and reading your high quality content again and again.THE BIG PICTUREVisual Marketing: Creatives Need Data Too. US marketers plan to spend 30.5% of their budgets on creating, producing and publishing visual content and materials, such as websites, emails, social media posts and ads, this year.