Episodes

FEATURED EPISODE

Episodes

Marketing as a science with Prof. Rachel Kennedy

31 Oct 2024

Marketing as a science with Prof. Rachel Kennedy

31 Oct 2024

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31 Oct 2024

ALL EPISODES

Guest User 24/4/18 Guest User 24/4/18

Ambush marketing: How to steal the spotlight

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Guest User 19/11/16 Guest User 19/11/16

Hijack marketing: How brands can use events and elections

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Guest User 22/4/15 Guest User 22/4/15

Hijack marketing: Hard lessons from Anzac Day and how to get it right

Hijack marketing is a common tool for brands attempting to leverage the commercial appeal of an event that’s already generating hype.

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