The Digest: Taylor Swift's customer retention skills and the viral video chart

All the news that's fit to click this week in the world of marketing, PR and communications:

GETTIN' BUSY WITH ITWhy Twitter is essential if you are serious about Social SEO - If you don't already have a well established Twitter account, and even if you do, then the time has come to get busy with it.TAY'S THE EXPERTYes, Believe It: Taylor Swift Is a Customer Retention Expert - Taylor Swift may be synonymous with sugary pop music, but in the business world she’s known for her other talent: customer retention.HARD AND FAST BATTLEContent Is Customer Success -Amidst the campaigns, targeting, and email blasts, we see that a war is being waged, and the customer is losing ground.CREAM OF THE CROPViral video chart: Australia and NZ’s top 10 most shared ads of all time - Video ad tech company Unruly has crunched the numbers to come up with the 10 most shared campaigns from Australia and New Zealand based on shares as opposed to views.

THE REEL OF ITWhy Keeping Existing Customers Is Better Than Hooking New Ones - Loyal customers are the most valuable assets any business can acquire. As well as returning regularly to purchase products or services, they often become brand ambassadors who promote your offerings and recruit new customers on your behalf.

THE FOMO EFFECTInfographic: How Social Media Hurts Mental Health - You may wish that FOMO was a fake buzzword pitched by your social media intern, but it’s very real... And for good reason: What’s more topical today than a term that captures the potentially damaging effects social media can have on our mental health?

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