The CMO Show: RedBalloon's CEO on leading with creativity

Written By Guest User

The move from CMO to CEO is one that's becoming increasingly common, as customer experience continues to drive brand growth and awareness. This week, in a CMO Show exclusive, Nick Baker sheds light on his recent transition from CMO at Tourism Australia to CEO at Australia's leading gift experience retailer, RedBalloon. Crediting his strong creative background as having prepared him for the move, Baker talks about the knowledge it takes to succeed at the leadership table, as well as why brands have more success when they listen to their customers. It's imperative to take note of what a customer thinks of your brand, rather than what you want them to think, he said."If you start with the notion that CMOs really are guardians of the customer, if you understand that your business is being driven by the customer and you’re a customer centric organisation, then it doesn’t seem such a long step to have a head of marketing, who is really a head of customer, as your leader."For the full version, listen to the show on iTunes and SoundCloud.

Want more of The CMO Show? Check out this episode: Nicole McInnes on surviving the dot-com crash & the power of women in marketing 

Resources: 

####

The CMO Show production team

Producer - Megan Wright
Design Team Manager - Daniel Marr
Audio Engineering - Jonny McNee
Graphic Design - Chris Gresham-Britt

Guest User
Previous

The power of storytelling: Hitting new highs in university campaign
Next

The Digest: Andy Lark tells brands to "live as the customer does"