The Digest: How the King of content marketing got rich

All the news that’s fit to click this week in the world of marketing, PR and communications:A FORCE TO BE RECKONED WITH3 Digital Trends to Watch Out for in Asia - Asia is home to some of the greatest innovations in marketing technology. Mobile-readiness has long been forecasted as a key trend, but this year mobile is so pervasive, it can no longer be ignored. What can local marketers learn from Asia's marketing eagerness and innovations?THAT'S A LOT OF MONEYThe sale of King Content is a game changer for the Aussie content marketing industry - Media intelligence group Isentia recently bought King Content for a whopping $48m. Check out this opinion piece by Content Group's CEO David Pembroke as he examines what it means for the Australian content marketing industry.I'LL TUMBLE FOR YAShould the market care about Tumblr? - The founder of Tumblr, who sold the social platform to Yahoo in 2013 for US$1.1bn has told journalists Tumblr may well be an integral part of Yahoo7’s future, but it’s worth noting that it faces some stiff competition in the digital space.THE GREAT OUTDOORSOutdoor Market Smashes First Half Year Results - Key out-of-home (OOH) players, oOh! Media and APN Outdoor reveal huge revenue growth in the sector. The OOH juggernauts credit digital strategies for the recent profits. Is OOH part of your existing marketing budget? Perhaps it should be.#INSTADIVEIs Instagram's Rapid Growth Slowing Down? Engagement And Follower Growth Down - The popular picture sharing social channel may have hit a lull. While performing better than Facebook, Instagram's engagement has declined to 2.12 percent in July, down from 2.8 percent in April. What does this mean for your brand's Insta-account?CURATE THIS & CURATE THATThe Politics of the Curation Craze - “Curated,” a word that barely existed forty years ago, has somehow come to qualify everything in our lives. Especially everything that is content.