The Digest: Starbucks, Content Marketing World and a tech-savvy grandma

All the news that's fit to click. Week of 23rd March, 2015

FRAPPA-DOCOStarbucks Launches Media Startup. A veteran Washington Post journalist quits to join a Starbucks media startup producing documentary-style "social impact content." Welcome to the world of brand-funded docos.ATTENTION CLASSContent marketing's most important skill? Teaching. Here's what you need to know about mastering the art of teaching and changing the world.EXPERIENCE MATTERSRobert Rose Failed at Rock, Said No to Nudity, and Saw a Future in Content. Robert is the other face of Content Marketing World Sydney - the guy who wasn't dressed head to toe in orange. Here's how he pivoted his way to success.ONE BIRD, ONE STONE?Personalised marketing at scale is the next big thing in digital. They're calling it the latest buzz phrase, but don't be fooled, it's tipped to revolutionise our approach to media.THOSE WHO WAITMeet the 91-year-old who is finally living her dream as a tech designer in Silicon Valley. Barbara Beskind had dreamed about becoming an inventor ever since she was a little girl during the Great Depression.#POWERThe power of the hashtag. Using an official or trending hashtag is key to driving brand awareness and building social advocates.REINVENTING MARKETING (AGAIN)The future of the future of marketing (not a typo). It's time to start thinking consent-only marketing, content outsourcing, smart data, geo targeting and the future of sales.THE MEERKAT MASHPublishers test the waters with Meerkat. News site Mashable used live streaming app Meerkat to produce content at this year's SXSW festival in Austin, Texas.