The challenges of real-time content marketing

One of the biggest challenges for marketers and brands today is keeping track of content and engagement in real-time. How should we do real-time content marketing?Whether it's aggregating, curating, disseminating or engaging, when it comes to digital content platforms there's really only one rule: be on time. This is the idea on which Livefyre is based - it's a real-time content marketing and engagement platform making new web and mobile interactions possible.

Real-time content marketing podcast

This week CEO + founder of Livefyre, Jordan Kretchmer, chats to host Mark Jones about the rise and fall of Facebook, aggregating content to keep your brand relevant and how to create meaningful conversations with consumers.For the full version, listen to the show on iTunes and SoundCloud.

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The CMO Show production team

Producer - Megan Wright
Design Team Manager - Daniel Marr
Audio Engineering - Jonny McNee
Graphic Design - Chris Gresham-Britt

Related: Five things to look for in a brand storytelling agencyRelated: What is brand storytelling? Related: Storytelling hits a high in new university video campaign Related: Here’s the one thing you need to master brilliant brand storytelling Related: Once upon a time: Digital Storytelling trends Related: Why political content and powerful storytelling go hand in handRelated: Content marketing trends that will impact your budgetRelated: Buzzwords: Why social media is crucial for brand storytelling

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