The power of storytelling: Hitting new highs in university campaign

If you're a skeptic when it comes to the power of storytelling, then watch this space. As part of their latest rebranding campaign, Western Sydney University (formerly University of Western Sydney), have released a series of videos that exemplify exactly why the power of storytelling has never been more relevant for brands and marketers alike.Using the stories of everyday graduates, the university has created a campaign with the real human element that is both engaging and captivating. As good content marketing goes, the focus for this rebrand campaign isn't a brand trying to sell itself, it's a brand that cares about the story of it's audience and consumer; a consumer that could be any one among us.Take a look for yourself...https://youtu.be/YKN6LDJdUDghttps://youtu.be/buA3tsGnp2s

Want more about storytelling? Try this: The cult of brand personality: When brands meet publishing

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