The weekly digest: Australia Post sends a message to the world

All the news that’s fit to click this week in the world of marketing, PR and communications:Storyteller of the week: Australia Post Australia Post are staking their claim in an industry that has well and truly seen digital disruption. Their latest campaign transforms their brand to focus on the customer and their experiences in the modern retail world. Check it out...The social standoff: Pinterest makes its move...Snapchat may be pegged as the platform of the future, but social sharing site, Pinterest, could just be the dark horse storming home, recently announcing it has over 60 million buyable pins. Intrigued?... Twitter strikes back: Unveiling its latest feature, 'Moments'Just a day after Twitter's founder Jack Dorsey was announced as the platform's next CEO, the social media site has popped the lid on their mysterious 'project lightning' which was announced earlier this year. Bringing to life their latest tab, 'Moments', Twitter is enabling its some 316 million users to create their own moments, changing the game when it comes to citizen journalism, the rise of memes, and beyond...Coming up trumps: Is this America's best presidential marketing campaign?If Donald Trump doesn't win the race to be the next U.S. president, it looks like he could have a career in marketing. The real estate mogul and reality TV star has been publicly praised for his use of Twitter to campaign for the top job.A jungle of ideas: Marketing lessons from AmazonA first generation player in the digital sphere, Amazon still serves as one of the most successful brands of our time, having survived the devastation of the first dot-com bubble burst to eventually become the largest retailer on the planet. Here's what you can learn...Growing pains: Chinese online luxury spending continues to increaseChina's consumers are digitally savvy, connected and cashed up - or so the statistics from KPMG would indicate. "China's luxury consumers are looking for something beyond the physical shopping experience," said Egidio Zarrella, the clients and innovation partner for China at KPMG. Here's what you need to know...