The CMO Show: Tim Moran, the accidental content marketer

The not-so-secret to content marketing success is simple to say, but difficult to execute: Think like a brand, act like a publisher. This week on The CMO Show, Mark Jones and JV Douglas are joined by Tim Moran, Editor in Chief at Adobe's CMO.com and accidental content marketer. With more than 20 years' experience in publishing, Moran shares his thoughts on the rise of content marketing, the transformation of publishing models over the past two decades, and the ongoing success of CMO.com.Moran explains why an intimate knowledge of audience, and a strong editorial voice are powerful enablers in this emerging space."We’re brand as publisher because that’s really what this is all about," he said. "It’s about the brand saying this is not going to be about us, it’s going to be about the industry, it’s going to be about thinking, about the strategies."For the full version, listen to the show on iTunes and SoundCloud.Resources:

• The cult of brand personality: When brands meet publishing
• Content Marketing All-Stars: Tim Moran, CMO.com by Adobe
• How branded content is done: an interview with Tim Moran of CMO.com

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The CMO Show production team

Producer - Megan Wright

Audio Engineer - Jonny McNee

Design Team Manager - Daniel Marr

Graphic Design - Chris Gresham-Britt