The weekly digest: Whiskas proves kittens are content marketing gold

We've rounded up all the news that’s fit to click this week in the world of marketing, PR and communications:Storyteller of the week: WhiskasDid someone say kittens? Ever since the immense success of their Dear Kitten series, Whiskas cat food has been killing it in the content marketing space. And their latest campaign is certainly no exception...Take your LinkedIn profile from zero to heroExpanding your network on LinkedIn could be the key to making rewarding and profitable connections. But how should you go about it? Find out how to look outside the box to make meaningful links...Uber does food now, apparentlyIt's not a far stretch for the global brand to launch a food delivery service. Since UberEATs launched in Los Angeles a year ago, it's proven immensely popular for those who'd like their food faster than fast; under 10 minutes in fact. So what are the chances that UberEATs will thrive in an already saturated market?Explain to me: The new data retention lawsAs of this week, mobile and telecommunications companies must keep customer metadata for up to two years. Here's what you need to know about the new data retention laws...Power to the people: Your company's most crucial assetMarketers are constantly working toward the future, looking toward new trends, shifting outlooks and iterative mediascapes. In between presenting KPIs and financial data there's one thing leaders often forget in their strategic vision: employees. Here's to the power of the people...Too far? KFC attempts native advertising...The fast food giant may have gone one step too far this week when attempting to launch a new native advertising campaign: Kentucky Fried Comics. But the brand is copping a fair amount of criticism for attempting to merge Superman with super-sized...