The Digest: Commbank’s smartwatch app & the Woolworths fresh food fail

All the news that’s fit to click. Week of 20^th April, 2015

DIGGING YOUR BRAND INTO A HOLEDon’t let puns become another victim of the Woolworths Anzac debacle. Certain advertisers and marketers could do with a wrist-slap after tasteless puns and mass-market hijacking campaigns.IT’S APPENINGCommbank first of the big four banks to launch smartwatch apps for iOS and Android. Commbank seems to be ahead of the major Australian banks when it comes to integrating its services with smartwatch technology.TEXT JOINS THE RADIO STAR?Did Video Kill Text Content Marketing? Be it YouTube, Vine or integrated content, there’s no question video has become one of the most influential ways to reach an audience.THE FRESH FOOD FAILWoolworths Isn’t The First Brand To Try And Cash In On Anzac Day, And It Won’t Be The Last. The public holiday is often caught up in debate about commercialisation and exploitation. As the Anzac Centenary approaches, brands are going content marketing mad. BELLABOX BOLSTERS TEAMBellabox appoints Stephanie Michel as CMO. The beauty subscription service has appointed Stephanie Michel to CMO and Carmel Morgani to commercial director as part of the company’s move to support the next stage of growth.ANTI-AD DISEASEAs More Say ‘No’ to Ads, It’s Time to Immunise Content Marketing. People don’t want to process the clutter of advertising messages each day. But, they are willing to receive or view content that is useful.TECH TRANSFORMATIONHow Citrix and Microsoft coped with marketing transformation. Two tech vendors share the operational and cultural walls they hit in rolling out new capabilities for one-to-one marketing.SMARTWATCH: THE NEW FRONTIERDon’t watch the watch: virtual reality is marketing’s next revolution. Marketing has moved from the radio to the TV, to the computer, from the Desktop to the mobile in the consumer’s pocket – each one a paradigm shift.